The ThinkTank Philosophy

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0 height="100%"><tr> <td valign="top" width=168 BGCOLOR="#000000" TEXT="#F7F7FF" background="041a11c3.png"> <div> <B>Equal Opportunity Statement</B></div> <bR> <div> ThinkTank Entertainment is intent on <B>providing more opportunity</B> to those that have been left out of the entertainment creative and business processes of the past.  </div> <bR> <div> Discrimination, no matter how carefully veiled, is not an acceptable practice at ThinkTank Entertainment.  The ThinkTank Entertainment Founders desire an increase in the utilization of American minorities and women in the making and distributing of motion pictures, as well as being in the decision-making process of these projects.  </div> <bR> <div> More often than not, these groups have previously been locked into talent or below-the-line production positions.  Also, age discrimination has crept into the motion picture industry and ThinkTank Entertainment will shun this practice as well.  ThinkTank Entertainment will help change these unjust practices, one project at a time, and these changes will enrich the generated product markedly, thus increasing the potential for greater revenue.</div> <bR> <div> The diversity of the whole helps strengthen the whole.  Creativity and problem solving capabilities are enhanced by the inclusion of different perspectives on a task.  As the human body functions in concert with different, diverse working parts, so can an organization.</div> <bR> <div> ThinkTank Entertainment also encourages the hiring of the disabled and will make it as easy as reasonably possible for the disabled to be effective in the ThinkTank work environment and also for the disabled to enjoy all the public offerings available at ThinkTank Entertainment.</div> <bR> </td> <td valign="top" width="100%" BGCOLOR="#000000" TEXT="#F7F7FF"> <div> <FONT SIZE="1" COLOR="#CCCC66" FACE="Trebuchet MS" ><IMG SRC="5726d450.jpg" border=0 width="365" height="69" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></FONT><B>ThinkTank Entertainment, Inc.</B></div> <div> <B> </B><A HREF="index.htm" TARGET="_top" TITLE="ThinkTank Entertainment, Inc."><B>Home</B></A><B> </B></div> <div> <A HREF="introduction.htm" TARGET="_top" TITLE="Introduction"><B>Introduction</B></A><B>   |   </B><A HREF="associates.htm" TARGET="_top" TITLE="ThinkTank Associates"><B>ThinkTank Associates</B></A><B>   |   </B><A HREF="projects.htm" TARGET="_top" TITLE="Projects"><B>Projects</B></A><B>   |   </B><A HREF="gallery.htm" TARGET="_top" TITLE="Behind The Scenes Gallery"><B>Behind The Scenes Gallery</B></A><B>   |   </B><A HREF="contact.htm" TARGET="_top" TITLE="Contact Us"><B>Contact Us</B></A><B>   |   </B><B>The ThinkTank Philosophy</B><B>   |   </B><A HREF="links.htm" TARGET="_top" TITLE="Links"><B>Links</B></A><B>   |   </B><A HREF="id76.htm" TARGET="_top" TITLE="Mentoring Youth"><B>Mentoring Youth</B></A><B>   |   </B><A HREF="errors.htm" TARGET="_top" TITLE="Content Statement"><B>Content Statement</B></A></div> <DIV ALIGN="LEFT"></DIV> <div> <IMG SRC="040f4010.png" border=0 width="500" height="1" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> <div> The ThinkTank Philosophy & Work Ethic</div> <div> <TABLE BORDER="0" CELLPADDING="2" CELLSPACING="1" WIDTH="77" BORDERCOLORLIGHT="#C0C0C0" BORDERCOLORDARK="#808080" FRAME="BOX" RULES="ALL" ALIGN="RIGHT" HSPACE="0" VSPACE="0" > <tR> <tD VALIGN=TOP HEIGHT= 77 ><NOBR><div> <IMG SRC="1bb46460.gif" border=0 width="70" height="70" ALIGN="BOTTOM" HSPACE="0" VSPACE="0"></div> </NOBR></tD> </tR> </TABLE></div> <bR> <div> <B>Preface</B></div> <bR> <div> <B>Some in business and finance might find this section amusing.  </B></div> <bR> <div> <B>With that risk being evident, this document will proceed in expressing the underlying foundation of ThinkTank Entertainment.  </B></div> <bR> <div> <B>It has been indicated that often more profit is realized when a business is synergetic to the community, its workers, the public, the government and is necessary to the market in which it “lives” (“Ben and Jerry's Ice Cream” as one example).  It must also be true to, and focused on, its business' core.</B></div> <bR> <bR> <div> <B>Guidelines</B></div> <bR> <div> <B>ThinkTank Entertainment has an aggressive business ethic driving its profit-minded existence. </B><FONT SIZE="5" COLOR="#FFFFFF" FACE="Trebuchet MS" ><B> </B></FONT></div> <bR> <div> <B>The leaders of </B><B>ThinkTank Entertainment</B><B> believe that the underlying guiding force of a business is important to its long-term success.  </B></div> <bR> <div> <B>These guidelines will probably grow during the course of business, but company leaders believe this list is a solid start.</B></div> <bR> <bR> <div> <B>Idea Construction</B><B> Client Satisfaction (Out-of-House)</B></div> <div> <B>     Top-level service and interest in client needs</B></div> <bR> <div> <B>     Creative “out-of the box” thinking</B></div> <bR> <div> <B>     Can-do, no excuses attitudes</B></div> <bR> <div> <B>     Useful and individual employee training</B></div> <bR> <div> <B>     Creative and open employee environment</B></div> <bR> <div> <B>     Competitive pricing</B></div> <bR> <div> <B>     Individual service attitude toward client</B></div> <bR> <div> <B>     Working from or creating a useful physical plant that is affordable and assists  with the efficiency of product and service creation.</B></div> <bR> <div> <B>Revenue Generation and Product Creation (In-House)</B></div> <bR> <div> <B>     Finding needed product niches and filling them economically and rapidly</B></div> <bR> <div> <B>     Entertainment product must have good stories with solid characters</B></div> <bR> <div> <B>     All budgets will be carefully prepared and trimmed of wastefulness (see “Fiscal Efficacy)</B></div> <bR> <div> <B>     Creative “out-of the box” thinking</B></div> <bR> <div> <B>     Support of local and regional independent film efforts</B></div> <div> <B>     </B><B>Involvement in the film and video industry with associations, networking and charitable support</B></div> <div> <B>     Involvement in civic and charitable organization needs</B></div> <bR> <div> <B>     </B></div> <div> <B>Fiscal and Management Efficacy</B></div> <div> <B>     Controlled, well-planned spending and saving</B></div> <bR> <div> <B>     Material conservation and management efficiency</B></div> <bR> <div> <B>     Short-term objectives that efficiently meet long-term goals </B></div> <div> <B>          (Not short-term objectives parading as long-term goals, as is often the stability- killing custom in modern business)</B></div> <bR> <div> <B>Focus on the purpose of the business </B></div> <bR> <div> <B>Smart delegation and accountability procedures (micro-managing avoided)</B></div> <bR> <div> <B>Suppression of personal egos, greed and ambition for the good of the overall development, or project, is cultivated</B></div> <bR> <div> <B>Honesty and fairness starts at the executive management level.  If project leaders are not honest, hard working and ethical, why would management expect other employees to be?     </B></div> <bR> <bR> <div> <B>Effective Marketing</B></div> <div> <B>     Detailed marketing research utilized optimally</B></div> <div> <B>     Public relations a priority</B></div> <div> <B>     Personal contact with motion picture producers and creators</B></div> <div> <B>     Smart implementation of marketing plan</B></div> <div> <B>     </B></div> <bR> <div> <B> </B><B>ThinkTank Entertainment equally fuses art and business into a beneficial union.</B><B> </B><FONT SIZE="5" COLOR="#FFFFFF" FACE="Trebuchet MS" ><B> </B></FONT></div> <bR> <div> <B>If motion picture creation is based solely on marketing statistics and focus groups, the result is often superficial, “throw-away” product that has much less staying power than other, fresher works.  </B></div> <bR> <div> <B>Hollywood itself is realizing this contention.  This is why Hollywood is turning more and more to independent producers than to marketing firms, departments or business analysts in the creation of its product.  </B></div> <bR> <div> <B>The public is now more sophisticated and demanding than ever in what it wants from its motion picture and television products. </B></div> <bR> <div> <B>To achieve wide public acceptance, thus product longevity and profitability, then industry </B><B>artisans</B><B> must be allowed to </B><B>create</B><B> (within fiscal limitations of course).  </B></div> <bR> <div> <B>For instance, if one had a hand-made pottery shop, one would not ask the CPA of the firm to go and </B><B>make</B><B> the pots.  </B></div> <bR> <div> <B>The sculptor is employed to create the work within guidelines of the styles that are known to sell.  </B></div> <div> <B>A lesson could be learned from this analogy. </B></div> <bR> <div> <B>On the other hand, if art is the only driving force, then important success-creating boundaries such as budget considerations and market need could go ignored,</B><FONT SIZE="5" COLOR="#FFFFFF" FACE="Trebuchet MS" ><B> thus inviting financial disaster and the ending of development altogether.  </B></FONT></div> <bR> <div> <B>So, a smart balance between the two, using the best of both, is the logical answer.  This is what ThinkTank Entertainment strives to achieve.</B></div> <bR> <div> <B>The ThinkTank Entertainment philosophy removes minimalist thinking from its practice</B><B>. </B><FONT SIZE="5" COLOR="#FFFF00" FACE="Trebuchet MS" ><B> </B></FONT><FONT SIZE="5" COLOR="#FFFFFF" FACE="Trebuchet MS" ><B>Mr. Walt Disney</B><B> understood this and unfortunately not many others have picked up on one of the reasons for his success. </B></FONT></div> <bR> <div> <B>Many of his contemporaries derided his masterful vision, but Mr. Disney's strategy was proved correct.  Buena Vista distribution, Disney's releasing company, was the highest industry revenue generator in the entire world for the year 2000.  Disney attractions are the most visited and profitable in the world.  </B></div> <bR> <div> <B>This is no accident or fluke.  Disney strives to meet customer needs optimally, not minimally.  Taking a lesson from Disney, “Let's try and get away with that” or “they'll never notice” are phrases and attitudes ThinkTank vigorously avoids.</B></div> <bR> <bR> <bR> <bR> </td> </tr></table></body>